EDI And XML Integrations For eCommerce and 3PL Companies
Many eCommerce businesses were not prepared for the COVID-19 pandemic. They were still operating out of their warehouses and manually stocking products, only to suddenly encounter a shortage of warehouse employees. Certain states mandated shutdowns for citizen’s safety, and many of these lockdowns are still ongoing. Despite this logistical nightmare, the demand was still there. […]
Why You Need an SEO Marketing Audit and Full Marketing Strategy
You need an SEO marketing audit and a full marketing strategy for your online store. Prospects and clients will come to the team to ask about functionality or their metrics. Developers often see that they don’t have a real marketing strategy and the lowest-hanging fruit with their website or SEO. They then try to guide […]
How to Guest Blog and Build Authority Backlinks for eCommerce Sites
Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and sub pages. Their deep pages will […]
Optimizing eCommerce Sales Flows & Nurture Funnels
The Optimum7 members deal with eCommerce businesses as well as some lead generation businesses. Some service-based lead generation. That’s because there’s a lot of overlap when it comes to organic visibility. The team also develops custom functionality for service-based businesses. Clients report, “We’re having issues with our conversion funnels.” They then require assistance. Usually eCommerce, […]
How To Build A Scalable Marketing Agency by Offering eCommerce and Custom Development
Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn’t have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate. Obstacles With Running An Agency What are the […]
Top 6 eCommerce SEO Practices, Tips, and Strategies (2021)
The marketers work on SEO on a weekly basis for clients, the Optimum7 website, and SaaS and software companies. SEO is one of the most important things in marketing and running a business. This is because you generate lucrative leads and revenue. 1. Content Hierarchy What is content hierarchy and why is important? Your content […]
How to Build an eCommerce SaaS Tool, Add-On or an eCommerce App
If you’re in the eCommerce space as a business owner or agency providing services for marketing or PR, you know everyone’s trying to go 100% digital and eCommerce is a big part of this. Just look at the stocks of Amazon or any other public eCommerce company out there you’re going to see that they […]
Why Do You Need A Software Development Partner If You Are A Marketing or a PR Agency?
We work with a few marketing agencies. Usually, they’re not able to figure out the technical elements or the technical requirements for different projects or implementations. Then they need a partner like Optimum7. Technical Challenges for Marketing And PR Agencies What is the challenge for marketing agencies out there? If you’re a marketing agency, you […]
Is BigCommerce Enterprise Or Shopify Plus Worth The Cost?
Before a business even thinks about hopping on one of those platforms, how much should they earn in annual revenue online? If your eCommerce store is now starting to generate between one to $2 million in revenue annually, consider moving to either BigCommerce Enterprise or Shopify Plus. Shopify Plus costs around $2,000 a month. Or […]
How To Choose The Right Keywords For SEO (eCommerce Edition)
We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.