Allocating eCommerce Marketing Budget Based on Goals
Clients often ask, “Well, how much should I be spending on Facebook? Or how much should I be spending on Google? How much should I be spending on SEO?” This depends on your existing brand, what stage you’re at as a company, whether you’re a startup or established. Where to Invest Marketing Budget on New […]
How Much Does an eCommerce Platform Migration Cost?
Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is […]
eCommerce Strategies For Selling High-Ticket Items
Many eCommerce businesses admit, “I’m having a difficult time selling products online.” The Optimum7 marketers take a look at their site and we see that they have a pretty high price point product, from furniture to jewelry. They typically see that these individuals who have an average price point of over a thousand dollars will […]
International Enterprise eCommerce in Emerging Markets – Africa, Middle East, Asia and Eastern Europe
At Optimum7, ninety to ninety-five percent of business operations are eCommerce. Fortune 100 companies and larger international operations send requests to the marketers about going digital thanks to COVID-19’s financial impact. Challenges of Operating in a Global eCommerce Market When we talk about international eCommerce in emerging markets, what are some of the challenges that […]
Did Volusion File For Chapter 11 Bankruptcy? (What This Means for eCommerce)
Volusion seems to have filed for bankruptcy in Texas on July 29. This has some implications for Volusion users. Optimum7 wanted to cover what this means for you if you’re on Volusion and what this means for you if you are not on Volusion and are on a different system. (Volusion Migration) If you are […]
eCommerce Remarketing Strategies and Tools You Should be using in 2020
eCommerce remarketing involves targeting customers who have made a purchase. Many tools will help you with this venture, and Optimum7 can recommend those tailored for eCommerce specifically. The Importance of Remarketing & Retargeting for eCommerce Businesses in 2020 Why is remarketing so important for eCommerce? With digital marketing, there are two ways you can really […]
How to Create an eCommerce Apparel Brand
Many people want to build an eCommerce business online. That journey is not easy, especially for apparel. It’s incredibly competitive and you have to go through a specific path to get the right kind of product out there in the marketplace. Ninety percent of Optimum7’s clients are eCommerce; twenty percent of those are apparel brands. […]
How to Create an eCommerce Product Prototype
The COVID-19 pandemic has created an incredible demand for online shopping and eCommerce products. Entrepreneurs across the globe are now looking to create and sell new and innovative products online. In this week’s Surge Session, we will be discussing how to create a product prototype, which is the first step in creating and selling a […]
How to Manage eCommerce Out of Stock Issues on Bigcommerce, Shopify and Magento
When businesses start to gain an audience, they may find that thanks to the COVID-19 pandemic, they cannot get inventory easily. With high demand and sales increasing, they have trouble restocking with new products in their warehouses. Production has shut down in many factories and facilities; this is good for public safety but not for […]
How to Do eCommerce Audits and Custom Development for Publicly Traded Companies
For the past ten years, Optimum7 has consulted with many companies like Intel, Dr. Pepper, and Dior Latin America. For publicly traded companies, their eCommerce operations are not their primary concern. Thanks to the COVID-19 pandemic, they are looking into building their operation to allow for digital sales, such as using Amazon as a platform. […]