Industry-Specific Questions For Marketing Agencies Clients have businesses in different industries. They can range from industrial manufacturing to entertainment, or service providers. The United States has hundreds of industries in the United States alone. Prospects ask marketers “Do you work with our industry? Have you done any marketing within our industry? Have you done any […]
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Google’s algorithm is always changing and updating. So is search intent. The way that users are searching for products online is constantly changing. How to Prioritize SEO Efforts in 2021 How do these factors affect your SEO strategy in 2021? Focus less on the traditional SEO elements like putting keywords in headers and reaching X […]
Agencies, friends, and partners ask about scaling. Sales and marketing can work together for any agency — SEO, paid search, PR, and more — to assist with growing the whole. The process is straightforward. The team puts a high volume of content out there while also doing a paid advertising campaign on Facebook, Google, or […]
Top funnel marketing is a necessity. You then guide the consumer’s purchasing journey to a conversion or purchase. Optimum7 marketers use Facebook for the top funnel and can explain how to sell eCommerce products using videos on the social media platform. Videos on Facebook and Youtube are relatively cheap forms of advertisements with the potential […]
How to Grow Your Agency Through Partnerships | Optimum7
Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized eCommerce strategies. They don’t do PR, or earned media. Partners can help with that. Elements of Successful Agency Partnerships […]
B2B eCommerce Business Opportunities in 2021
COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously, B2B businesses are taking a long time to make the transition. This can lead to opportunity costs and losses. B2B Sellers Must Go Digital What is the opportunity in 2021? If you are a B2B business and if you feel […]
[vc_row][vc_column][vc_column_text] In this week’s Surge Session, we go over the steps one needs to take in order to take on a custom software project for platform development, all the issues one might face during that process, and how to solve those issues as effectively and efficiently as possible. [/vc_column_text][vc_custom_heading text=”What is Custom Software Platform Development?” […]
Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online. A huge B2B eCommerce movement has taken over. These companies are used to working in a specific manner: running […]
How to Run Effective Google Shopping and Facebook Ads with Variant Product Pricing and Options
Multiple customers have variant products. They always encounter the same issue when they’re trying to run these Google Shopping campaigns. Pricing For Product Variants What is variant product pricing? Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell a jacket with three sizes: small, […]
How to Plan An eCommerce Re-design and Re-branding Project
Clients and prospects often ask about design: “Should I do a template or custom design? I don’t have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an eCommerce business, when does it make sense to do a full scope redesign? Identify what type of eCommerce store you […]