eCommerce Conversion Rate Optimization
Only 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.
An eCommerce store’s average conversion rate is typically 2% to 3% (but can vary by industry/niche), but conversion rate optimization focuses not only on increasing your sales from first-time customers.
95% of traffic to your site doesn’t convert; that’s why eCommerce CRO focuses more importantly on helping you increase your conversion rate from recurring customers.
You want to keep conversion rates as high as possible because it indicates how many new customers you can acquire and how many potential leads exist for your salespeople to nurture.
Money spent on advertising and marketing brings traffic to your site, but how much time are you spending optimizing your landing pages to convert that traffic?
For example, in aiming for social media shares, you can earn higher word-of-mouth and a positive reputation. Ultimately, conversions show that your brand is viable, your product or service is trusted, and when using platforms with scalability, you can continue to grow your business.
Our eCommerce CRO Process
We perform a deep dive on your site from a user’s perspective and aim to improve UX/UI features to give you more quick wins for conversions with a tailored strategy.
Determine Your Conversion Benchmarks
Simplify Your eCommerce Checkout
Implement Primary And Secondary Calls To Action
Why Do eCommerce Businesses Need Development Services?
Operations and Logistics
The site speed and user-friendliness of your website are essential. This should match your product type and be aimed at your target audience. When designing your website, we focus on simplicity.
The eCommerce functionality of your site will also impact your conversions. This relates to how your site is designed and programmed. We make sure that your visitors encourage visitors to shop by making steps convenient and enjoyable.
We analyze your metrics to see which part of your conversion funnel needs the most improvement. Conversions are related to multiple factors such as authority, trust, ease of use, finding the right products, as well as price points and functionalities you have on your site.
Advertising and Marketing
Being a well-known brand will play a massive role in your conversions. It can take years to build up a respected brand name, but it starts today. We help you build credibility and establish a professional online eCommerce business on which to build.
eCommerce Conversion Rate Optimization Services
If you have a limiting platform, you may need to migrate for scalability and user-friendliness. After migrating your store to a new platform such as Wix, Shopify, or BigCommerce, we can create anything you need for Ecomm CRO.
The global average for mobile conversion rates is still at 1.79%. In contrast, it’s 4.44% for desktop. To take your mobile CRO to the next level, you need a different strategy, one that considers the difference in user psychology between these two devices.
Your website should be visually appealing, with lots of images and videos to entice customers to stick around. Don’t just tell them what you’re selling; show them with images and videos.
You can increase your conversion rates with the right strategy. Never let customers forget who you are, and cultivate that you have value.
Reach out to us today, and we’ll tell you how you can be better leveraging your eCommerce website conversion.