Predictive search is fun regarding implementation, metrics, and results. Amazon uses this functionality. The website makes product suggestions based on your search. What you filter on the left-hand navigation determines recommendations, tied together and tailored to you. Amazon does this with a detailed algorithm for personalization. There are different ways to implement advanced search and […]
Optimum7 in-house SAS Solutions are known as micro SAS. They solve a few business operational issues like sending mass emails or tracking phone calls for clients. The team also gets requests from small and medium-sized businesses for micro-SAS solutions. Developers may have to solve business problems: ordering, personalization, tracking, and other kinds of systems. The […]
For creative entrepreneurs, eCommerce merchandising is tough. You must control the process from manufacturing the quality of the merchandise, along with your brand. Then you can find your key customer. Branding For Pop Culture Celebrities You could be a band, individual musician, artist, or video content creator. You have to have the technology, the platform […]
Scaling your eCommerce business requires a lot of effort, but it works. When you look at different brands getting into other product categories, you must stay niche, yet you can only target so many keyword universes on your website. This conversation keeps happening where the team asks, “Why don’t we build a series of microsites […]
Businesses need a lot of leads. They keep you active in the agency and eCommerce industries. Building nurture funnels. If you don’t have the structure ready to generate these leads and nurture and sell them, they will reduce sales. Generating High-Quality Leads Why are nurture funnels important? It doesn’t matter how many leads you start […]
The United States has printed trillions of dollars, but the currency is still strong. In countries like Colombia, Mexico, Argentina, and Brazil, their currencies are suffering; the same goes for all the Middle Eastern countries and some in Europe. This means that earning or making US dollars or exporting or selling services in the United […]
Shopify and Shopify Plus have different functionalities and pros and cons with both options. Clients on Shopify and Shopify Plus ask this question: “Should I move to Shopify Plus? Is it worth it?” Shopify Vs Shopify Plus Talk about the differences between the functionalities of Shopify and Shopify Plus. The biggest difference is the ability […]
Some clients at Optimum7 have a retainer. Every month they’ll pay three to five thousand dollars for a custom software project that needs constant improvement. This is different from an eCommerce site, where you set it up and you don’t need any more support. You’re continuously optimizing a minimum viable product, which you may have […]
Over the past decade, subscription-based businesses have grown. Why? Businesses use this opportunity to increase their monthly recurring revenue. It is a phenomenal business strategy and a great business model. However, technology has not caught up to subscriptions just yet. Current platforms and solutions are not built to accommodate these types of businesses. Subscription-Based Models […]
Every agency, development company, or brand should have a big, bad, and bold offer. Many brands do this. It’s very important to build authority and trust in the eyes of the consumer. What is a big, bad, bold offer? It’s a promise to increase your value. At Optimum7, the team says, “We’re so confident that […]