Compatible with eCommerce platforms: Volusion, BigCommerce, Shopify, 3D Cart, and Magento.
Shopping online is quick, easy, and fun—or at least it’s meant to be. Usually, it’s pretty simple for consumers to quickly get a good feel for an online store’s website, find what they want to find, and make a purchase if they find something they like and want to buy. Sometimes, however, customers leave eCommerce websites without buying anything and what can businesses really do? Optimum7 has a solution.
Optimum7 has 6 functionalities that can boost sales for your online business by encouraging visitors to your company’s website to make a purchase before exiting the site. Each of our 6 functionalities encourages consumers in a different way to buy something from your store.
The Exit Intent Pop-Up Functionality: Catch Customers On The Way Out
This functionality is a last-resort attempt to get visitors to your company’s website to buy something. Just when users are about to exit the web page, this functionality presents them with a pop-up incentive to buy something, such as a discount or a reminder of a current promotion. The pop-up is customized to trigger based on specific conditions that you set. Also, the message that appears with the pop-up box can be anything you want it to be. You can offer shoppers 10% off their first orders or $50 off orders over $200… it’s whatever you want!
Advanced Abandoned Cart Email Functionality: Remind Shoppers Of What They Left Behind
It’s common for online shoppers to fill their online shopping carts only to leave websites without buying anything. When online shoppers do this on your website, you can prompt them to complete purchases by reminding them of what they added to their carts with emails. Even if they are not ready to buy anything, at least the time they spent adding items to their carts is not wasted. For this functionality to work, all you need to do is get the email addresses of shoppers before they leave your store’s website. A field will appear asking customers to enter their email addresses. Then if they leave the site without buying anything, the abandoned cart emails will be sent at specified intervals. The emails can include special promotions and discounts, and can even display the items that customers left behind in their online shopping carts. With just one-click, customers can recover all of the items in their shopping carts and make a purchase.
The Return User Shopping Cart Reminder Functionality: Remind Returning Customers What’s In Their Shopping Carts
While the Advanced Abandoned Cart Email functionality attempts to bring customers back to your store’s website, the Return User Shopping Cart Reminder functionality is for customers who return to your store’s site on their own. This functionality reminds returning users that they have items in their online shopping carts by presenting a pop-up that says just this. The functionality can also prompt a modal slide-in or a dynamic header image instead of a pop-up. Either way, the image shows them what items they last added to their online shopping carts and displays a special promotional message that you choose (like an extra 15% off if they buy now).
The Promotion Reminder in Shopping Cart Functionality: Encourage Customers To Buy More
Sometimes online shoppers see the promotions and discounts that are available on eCommerce websites and forget the deals exist. With this functionality, your store can increase conversions by encouraging shoppers to complete their orders and buy more to meet the requirements for current promotions.
Let’s say an online store has a promotion that says ‘buy 3 pairs of underwear and get 1 pair free’. A customer currently has 2 pairs of underwear in his or her cart. This functionality will remind the customer of the promotion and the reminder encourages the customer to add 1 more pair of underwear to his or her cart in order to receive the free pair of underwear.
The reminder also encourages shoppers to buy right now to take advantage of the promotion, because the promotion might not last forever. With one-click customers can add available promotions to their shopping carts.
The Custom Checkout Options Functionality: Make Checkout Pages Easier For Your Customers and Your Business
Optimum7’s Custom Checkout Options functionality makes it possible for you to design the layout of your online store’s checkout page anyway you want it to be. If you currently have a lot of problems with customers returning or exchanging items they purchased from your online store, then this functionality can be of use to you. This functionality makes it possible for online stores to change the appearance of their checkout pages. For example, you can add a terms and conditions policy to your checkout page that customers have to agree to before completing their orders. You can rearrange the order of the fields that customers have to fill out, like have shoppers fill in their last names first and then their email addresses.
With the Custom Checkout Options functionality, we can add any type of field to your checkout page and edit any field that is already there. The checkout page on your eCommerce website can be the most useful it can be to your customers and your business.
The Recommended Products Pop-Up Functionality: Upsell at Checkout
Before customers leave your online store’s website with nothing purchased, it’s simple enough to suggest a few items they might be interested in. The items that are suggested might be items they looked at already on your website or products similar to what they looked at. The Recommended Products Pop-Up functionality is a great way to upsell consumers before they exit a website, enter a shopping cart or checkout web page, or after they complete the checkout process.
Increase Conversion Rates For Your eCommerce Store With These 6 Functionalities From Optimum7 Today
Don’t let sheer lack of visibility stand between you and more conversions and sales. Sometimes all your store needs to do is alert a customer to a potentially great deal, or remind them of where they were in the shopping process to complete a sale. Any of these 6 functionalities can be yours today.
We will be happy to tell you about what type of results you can see, figure out which options are best for your budget, and establish a timeline of installation. We have seen these functionalities improve a number of eCommerce stores, and we are confident they can do the same for you. Get in touch with Optimum7’s knowledgeable team to learn more about these functionalities. Call us at 866-848-6072 or contact us.