Internet Marketing for Industrial companies can be a remarkably lucrative investment, especially considering that a single customer in this space can mean thousands, sometimes millions, of dollars in added revenue. Despite this, industrial companies often overlook this opportunity in favor of antiquated, traditional marketing techniques.
The reality is, online marketing in an industrial, B2B space presents a unique challenge for digital strategists. For one, the industrial sector is a highly technical and explaining your industrial products and services to your audience can be difficult. Furthermore, the sales process for these companies can take several months to complete. This means that new customers rely heavily on trust and relationship-building before making a purchase decision.
Studies have found that the average consumer takes 7 to 10 interactions with a brand before they’re ready to make a purchase. For B2B and industrial companies, this number is doubled, sometimes tripled. An integrated marketing strategy targets your audience through online channels that they’re already using, such as search engines and social media websites, and ensures that you are top-of-mind as they move through the sales funnel.
We offer a number of digital marketing solutions for industrial companies to generate leads, build trust in your current user-base, and increase sales including…
…and more. For a full list of services, visit our services page.
Optimum7 offers custom marketing strategies that are tailored to your business’s strengths and goals. We refuse to perform tasks that don’t have real value; instead, we treat your business as if it were our own and work with you to develop a roadmap to success.
In order for industrial and manufacturing companies to grow, they need to diversify their customer base and a steady influx of leads in their sales pipeline. Here are a few strategies industrial companies need to successfully market their business online.
Building a professional-looking, easy-to-navigate website lays the foundation for the rest of your marketing strategy to build upon. When done correctly, your website can be your online business representative and a 24/7 sales department.
But what makes a good website?
If your website is lacking in one or more of these departments, our full-service design and development team can offer the solutions you need to thrive in an online space.
…of people said they would stop using a website if its design was unattractive.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3,000+
We become an indispensable resource for our clients to drive traffic and leads.
…of all online experiences begin with a Search Engine.
SEO, short for Search Engine Optimization, is a digital marketing strategy that increases the amount of web traffic you generate from search engines, such as Google, through a number of on-site and off-site optimizations. For example, if you sell industrial machinery in Houston, you might want to create an SEO strategy that targets the search term “industrial machinery Houston”.
SEO is a long-tail strategy, which means it may take some time for you to start seeing a positive ROI. However, once SEO starts working, you will see the benefits for years to come. Because of this, SEO is considered one of the most profitable digital strategies to date.
SEO is a strategy that can be quite labor intensive. Between keyword research, content creation, page optimizations, analytics, and technical markup, many companies don’t have the time or experience to execute an SEO strategy without outside help.
Pay-per-click (PPC) is a form on internet marketing in which companies display ads on popular websites, such as Google or Facebook, and pay the host a fee every time their ad is clicked.
With PPC advertising, ads are shown based on an audience profile you build or an array of keywords you select. Audiences can be segmented by age, location, or even by the industry they work in. With the right bid strategy and audience, you can maximize the value you get out of a click and generate revenue quickly.
…of people click on Google ads when they are looking to buy an item online.
…of B2B Marketers said that Email Marketing was their most effective channel of revenue generation.
Email Marketing is the most cost-effective internet marketing strategy available. Anybody can send out monthly newsletters to their client base, but creating the kinds of emails people simply can’t ignore takes skill.
If you’re promoting multiple products or services, big-ticket items, or your timeframe for conversions is over 15 days, you’ll need to create a funnel with a strong follow up process. This means that you’ll send specific email templates to your subscribers at predetermined intervals of time. Every template must be designed and written for each stage of the sales funnel to maximize conversions.
We’ll help you get set up, track your success, and optimize everything so you have another reliable source of leads and sales!
Our specialists work closely with you to develop an internet marketing strategy for your industrial company that aligns with your business goals.Speak to an Expert