In today’s fast paced digital world, your website is often the first touchpoint potential customers have with your business. First impressions matter, and studies have shown that over 90% of a user’s first impression is related to web design. For an industry as competitive as business aviation, where a single customer can mean thousands in annual revenue, having a professional quality website is no longer optional.

Web design can help business aviation brands earn more clients and become more profitable. Your brand’s website is often the first impression future flyers will have of you. That means your design must be…

• Responsive on all platforms (mobile, tablet, desktop)
• Builds trust that your brand has satisfied flyers in the past
• Strategically build to convert visitors into customers

3 Reasons Why You Need a Professional-Quality Website

A strong website is the foundation on which your digital marketing strategy is built. If you want to grow your business through online channels, you’ll need a high quality website.

User-friendly softwares and website builders makes it easy for you to build a website yourself, however, we still recommend investing in a web design company for your aviation business. Here are 3 reasons why:

1. Build Credibility and Trust

In today’s market, it’s expected for established businesses to have a clean, aesthetically pleasing website. Not doing so makes a company seem amateur. In fact, 47% of consumers agree that if they land on a business’s site that is poorly designed, they take it as an indication of the business simply not caring.

If your page looks amateur, having it professionally redone will lead to greater confidence in the products or services offered. A well-built website signals professionalism to your consumers. The more your audience trusts your expertise and authority within your niche, the more likely they are to become a paying customer.

2. Improve Branding & Awareness

In today’s competitive, saturated market, having strong branding helps you stand out amongst the competition. With good web design, you maintain a level of consistency throughout your site, content, and social profiles that leave a lasting impression with your audience and makes it easier for them to recognize your brand. When we surveyed business owners, more than 70% said they were investing in design to differentiate their brands. Although branding doesn’t have immediate measurable ROI, it has been shown to be highly profitable over time. This is especially true if you are executing a content marketing strategy, as you want your brand to be recognized as your content is shared across digital platforms.

3. Improve Your Online Marketing Efforts

When you are executing a digital marketing strategy for your business, whether it be SEO, PPC, or Email Marketing, your goals often involve pointing the audience to your website where they can make a purchase or contact you. Your website is where the “conversion” happens.

If your site is at all clunky, outdated, or looks bad, your marketing efforts will be wasted. Because of this, we recommend you build your website with digital marketing in mind, even if it isn’t a venture you want to pursue at the current time. By building your website with the buyer’s journey in mind, you can move the audience down the marketing funnel as they go from awareness, to curiosity, to a conversion.