Internet Marketing for Plastic Surgeons

Plastic surgeons can expand their patient base and become more profitable through internet marketing.

However, as an industry, plastic surgery faces some specific challenges.

These include…

• Keeping updated information about regulation surrounding plastic surgery on your website
• Understanding the targeting tools to make sure your advertisements run in appropriate places
• Updating online resources in an industry that is lagging in adopting digital techniques
• Bridging the gap between casual language for procedures and medical terminology
• Cutting through the mountains of bad information out there about plastic surgeons/surgery
• Staying aware of trending conversations about plastic surgery, and how they can shape your marketing efforts

..and so much more.

What Goals Can Internet Marketing Help Plastic Surgeons Achieve?

Outsourcing internet marketing can help plastic surgeons…

• Generate more leads for future patients
• Stay relevant in a crowded industry with aggressive marketing efforts from the competition
• Managing the quality of your plastic surgery brand, and enhancing its visibility
• Stay active in their marketing efforts even if plastic surgery offices and clinics “don’t have the time” to do so

…and more.

Let’s quickly define internet marketing and explore how it can help plastic surgeons thrive.

Internet marketing is a multi-faceted set of digital strategies your clinic or office can use to achieve both over-arching business goals and smaller, more specific goals. It is 100% necessary in today’s market when consumers and patients expect seamless digital experiences.

Now we will get into some of the details about must-have internet marketing strategies for plastic surgeons.

Generating Patient Leads For Plastic Surgery Clinics That Need To Expand

Many plastic surgery clinics are looking to expand, and therefore want to bring more patients through their door. Many plastic surgery clinics and offices are still using outdated methods to bring in new business. With internet marketing, you get a full battery of strategies including…

• SEO
• PPC
• Email marketing
• Content marketing
• Social media marketing
• Blogging
• Video creation
• Guest posting
• Web design

…and more. These can all help your clinic generate qualified, appropriate patient leads. You can also make sure to tailor your funnel to the “patient’s journey” of someone who is interested in plastic surgery.

Increase Brand Awareness For Your Plastic Surgery Office

Internet marketing doesn’t just about broad goals such as bigger business, you can accomplish narrower goals as well. It can build exposure within your niche. This doesn’t just mean plastic surgery, it means…

• Plastic surgery in *insert the name of your town here*
• Your clinic’s specialty within your area
• …and more.

These strategies are perfect for generating a long term ROI for your marketing efforts. Visibility and targeting are so important in the digital space. It is the first step to getting more qualified leads.

How Advanced Internet Marketing Analytics Can Help Plastic Surgeons Find New Patients

One of the things plastic surgery brands struggle with when trying to grow is the simple fact that they have a highly specific type of consumer profile. That’s why the advanced analytics and data tools that are common components of internet marketing are so important. They can show you who needs your services by…

• Location
• Age
• Gender
• Recent search history
• ..and more.

While plastic surgery offices can tend to intuit the general characteristics of a patient of theirs, knowledge is power. This helps you find even more qualified leads, and personalize your message to these people. This is important because it lets you be more efficient wtith your ad bugets, targeting and other outreach resources. You get to show your best materials to a larger cross-section of people who are likely to become your patients.

Content Marketing A Critical Strategy For Plastic Surgeons With Informed Patients

Plastic surgery is a big decision, and in the digital age, consumers are more informed than ever before. That means content marketing will be one of the most effective ways to establish yourself as an authority in the plastic surgery industry.

What is content marketing and how does it apply to my plastic surgery work?

Content marketing is when you deliver relevant, substantial, useful information about your industry in the form of…

• Articles
• Guest posts
• Podcasts
• Videos
• Social media posts
• Graphics
• Guides

..and so on.

As an experienced professional in the plastic surgery industry, you must know the common questions patients ask. Content marketing is where you address those questions in detail. Your business grows when you build a reputation as an authority on the subject. For example, people may want to know…

• What types of results can I expect from plastic surgery?
• How long does it take to recover from plastic surgery?
• Will my medications interact with recovery medications?
• How do I know if plastic surgery is right for me?
• Am I too old/young for plastic surgery?
• What features can plastic surgery change?

…and every other question your potential patients my have.

Why Scalability Is Such An Important Aspect Of Marketing For Plastic Surgeons

Scalability is so important for plastic surgery clients. You need to take advantage of windfalls and account for contractions with an advertising budget you can adjust at a moment’s notice. What’s more, we know that plastic surgery clinics range in size from one to two person staffs to those that employ hundreds and hundreds of people. All of our marketing efforts are scalable, which means they are ready to grow at the same pace you are.

Why Trust Building Elements Are So Important for Plastic Surgery Brands

As a professional or medical provider in the world of plastic surgery, you know how apprehensive and nervous potential patients can be. While all brands can benefit from trust-building elements such as video and written testimonials and more, satisfied and happy people on the other side of treatment can reassure incoming patients and help them take a step towards self-confidence and self-satisfaction. However, knowing how to display testimonials and merging them with calls to action is an art that is best performed by expert digital marketers. We recommend you outsource these efforts to Optimum7 for consistent, clean, professional results.