How Pharmaceuticals SEO Can Improve Online Visibility

The steady increase in demand for pharmaceuticals in the United States means that as a pharmaceutical company, there are boundless opportunities to take hold of. With this in mind, there is also a great expansion in the industry with new pharmaceutical companies spurring up often. Competition in the industry is at a high… what is setting you apart from the rest? Is your focus on local revenue or do want to go nationwide?

Your competition is constantly going to be evolving and developing new drugs to get approved by the FDA. Your customers are always looking for the best option. Make sure you are the pharma company they reach out to for help. The best way to attract new quality customer and retain their attention is by using an effective search engine optimization plan.

What is SEO?

Search engine optimization (SEO) is the process of using a variety of tactics and strategies to attract more people to your website by increasing your pharmaceuticals online visibility. Your goal is to gain traction on your site by increasing your page authority and landing a top ranking on the search engine results page (SERP).

SEO has to do with anything from creating unique quality content to fixing the meta descriptions on your pages. There are multifarious possibilities with SEO and it all depends on the time, effort, and resources you put into making a successful SEO strategy.

Know Your Keywords and How to Leverage Them

Your keywords are the main component of any successful SEO plan. If you do not know the keywords you are optimizing for, how are you going to know what to focus on? Even worse, how is Google going to know what is important to your pharma website? First, do the proper keyword research to find out what keywords your audience is searching for. You will need specific tools and resources our digital marketing experts have and know how to use at Optimum7.

Consider optimizing your pharma site with long tail keywords that are specific such as a specific generic name for a medication. You will see that these keywords do not have thousands of searches per month but the consumers who are searching for these keywords are probably your highest quality customers. When you optimize your site with these keywords you will see your company jump in the search engine results page (SERP) rankings which will them bring in more business.

Create Credibility with Backlinks

Google’s new algorithm takes into consideration the number of internal links and outbound links you have on your site. This builds credibility for your company and authority. The more authority you have on the web, the better results you’ll get. External backlinks include linking to a reputable site about a disease your company’s pharma product treats, partner sites, and credible sources.

The last thing you want to do is create phony backlinks to your website, Google will crawl, find out about, and cause your authority to plummet with your ranking as well. Web visitors may see these backlinks and trust your company enough to do business with you. On the other hand, internal linking lets web users click around within your site, sending them to new pages to find additional information quickly.

Optimize Every Page

As mentioned before, you will want to sprinkle all those quality keywords around your website. Pharmaceutical companies can benefit greatly by using SEO to optimize each and every page. You can optimize your:

• Title tags
• Images
• Content copy
• Headers

Make sure to use keywords specific to the page you are working on. Using irrelevant keywords or keyword stuffing can do more harm than good. You want your website visitors to navigate through your website with ease not be frazzled and confused about the content presented on the page. By optimizing every page of your pharmaceuticals website you are allowing your consumers to find you in no time and you are reaching new markets you might not have even thought of before.

Create Valuable Content

A vital part of SEO is creating content that will add value to your customers. You do this by acquiring the proper information on the niche pharmaceutical topics your company specializes in. Create content that showcases your products with quality information that will not only build trust with doctors, decision makers, and consumers potentially using your drugs.

In any case, you will want to pay close attention to the HIPAA Law which places strict regulations of content and information dispersal to protect the average person’s health information. With any content you post, you will want to make sure are not violating the law or you will be severely penalized. With this said you can offer more than a company brand to your web visitors. Make sure to lend your users a hand to make them feel more comfortable going to your pharmaceuticals site. Make patients feel as if you were part of their community and only want the best for them. After all, this is the truth. When you give website visitors a feel for human compassion you will see a difference in your conversions and traffic.