Biotech Web Design: 4 Ways to Improve Your Website
Often times, your biotech website is the first encounter a prospective customer has with your brand. Your goal is to keep them on your site for as long as possible in order to hopefully get them to convert. Studies show it only takes 0.05 seconds for a web user to form an opinion of your website. This does not leave much wiggle room for mistakes… especially on the home page.
Your web design is vital for your growth in the innovative biotech industry. People are looking for the smartest, hottest, and most trustworthy company to do business with. Your online presence has to live up to the real-world expertise in your field.
Web Design Services for Biotech Companies
Professional website design will help your biotech company tremendously in the long term. Your website is most likely the first thing your clients, patients, and investors will look at, you want to make it mirrors your company’s standard. Optimum7 has worked with numerous clients in the industry and has successfully incorporated digital marketing strategies to their website. Some services we offer include:
- Website redesign
- Social media marketing
- Responsive design
- UI/UX optimization
…and more. Let us build a website which brings your revenue and engagement.
Speak to an ExpertConsider The Stage Of Your Company
At every stage in your life sciences company’s growth, you need to consider the different elements you need to have for all audience types. An early stage biotech company will look very different from a highly established company due to the differences in needs both companies have.
If you are just starting out your main focus is having valuable content for potential investors to look through and customers as well. You want to have clear navigation with pages describing your area of research, any newsworthy updates, and how to contact you.
Now, if your company is gaining fast traction you may need to look into giving your current website a fresh look with current studies your company has done or the difference your company is making in the community. You want your website to be known locally or perhaps even globally? Using innovative web design strategies you can create a brand image worthy of any investor or client.
Average Increase in Website Traffic
+97%Average Increase in Conversion Rate
+52%Monthly Total Leads Generated
3,000+We become an indispensable resource for our clients to drive traffic and leads.
4 Ways To Make Your Biotech Website More Effective
Establish Credibility
Making your website look credible is important but it can also be a challenge due to all the information you want to pack into your site. Use graphic elements that will inspire credibility and reach your target market in an innovative way. The biotech industry is all about innovation and you want your patients or customers to know you are the top company to do business with. Credible web design will tell customers an honest, trustworthy story in a way they can easily understand. Some elements you will want to include:
- Real life photos to establish your expertise
- Colorful images to help you stand out
- Logical layout
- Bold color schemes to show innovation
Though the biotechnology industry tends to be extremely technical, rigid, and sterile it does not mean you must limit yourself when it comes to website design. Develop a plan that shows off your company’s personality to distinguish your brand from others.
Design With Mobile Users In Mind
In 2018, 52.2% of all website traffic came from mobile devices, this means more and more people are using mobile devices to conduct searches, look up health problems, and make decisions. It is essential your website is compatible with mobile phones, tablets, and more. Your design team must know how to make your website responsive with proper fonts, structure, and images sizes based on the size of the screen. If your life science site is not optimized for mobile, your mobile users will click off and navigate toward your competitor.
Include Various Types Of Content
If you want to build traffic and authority you need to provide website visitors with content worth reading. You want to be top authority biotech site in your niche, include different types of content such as:
- Studies
- Videos
- Infographics
- Audio testimonials
- Research trials
…and more to increase your visibility and authority. A great way to promote a new discovery or build trust is by utilizing video marketing on your site. Feature a short, well-produced video on your biotech site to catch your audiences attention and provide an overview of what your company is all about. Make sure your content is not dull or boring as it may cause potential patients or clients to lose interest and leave your website completely.
Create A Simple And Clear Navigation
Web users want to be able to find what they are looking for in the first few minutes of being on your site. You should know all the possible reasons people might go to your company. Is it for research information, results from studies, investment information, or anything else your life sciences company specializes in? Whatever the case may be the last thing you want to do is have messy URLs, content not being where it is supposed to be, and an unclear main navigation bar.
Be sure to provide customers with both a top and bottom navigation bar to access your main pages such as company overview, services, careers, and contact page. A clear organized site structure will not only make your customers happy but also improve your SEO. An optimized biotech site will look polished to Google and thus get you higher on the search engine results page (SERP).
You can rely on us to build a website true to your brand and optimized for mobile users and SEO friendly.
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