Google has released a bunch of updates in the past few months and they keep doing even more updates. As usual, they’re focusing on three things: thin content, page speed, and user experience. You need to check your website accordingly.
Increasing Conversions With Page Speed
Why is page speed important?
Optimum7 receives data from about 200 different eCommerce sites. The team knows how fast they load, what their conversion rates are, and what their engagement metrics are. Then the developers can build direct correlation into the conversions and the ROI of their marketing efforts based on, again, user engagement. Page speed plays a significant role as a line item for a formula that builds into that ROI.
What is the challenge?
BigCommerce or Shopify is not like WordPress or WooCommerce. They have hosted solutions. Therefore, it is harder to do speed optimization on these platforms. Add the fact that different websites on Shopify and BigCommerce have different templates, and it becomes very difficult.
Clients send many requests for page speed optimization on Shopify and BigCommerce. Developers have to come up with a specific process to address this problem.
Process For Testing Site Speed
What steps do you need to take?
Second, identify which pages of your site are essential. For an eCommerce site, the homepage is very important. So are product pages regarding loading times and category pages.
These pages are important because most of the traffic that might be coming from Google, organic AdWords, or Facebook are landing on these pages. The pages need to have a good user experience to make a lasting impression.
Troubleshoot Slow Loading
Page speed is the first user experience. If your product page or your category page loads slowly as somebody is clicking on it from a Google Search, the user won’t wait. They will switch to a competitor.
Once you’ve accounted for page speed, look at all the images on your site and optimize all the images. Certain plugins with Shopify and BigCommerce will optimize but they aren’t efficient and overlook many elements. Be mindful and address this flaw as you’re adding products to your BigCommerce or Shopify.
Finding Out More About Loading Speed Tests
If you’re interested in the full list, please contact the team. Optimum7 is happy to provide it to you, but you have to have somebody internally in your dev team who can make these changes. If you don’t know how to make these changes, Optimum7 is always here to help.