Shopify has become one of the most popular ways to run an eCommerce website in 2022. Whether you’re taking a brick-and-mortar retail store online, starting a dropshipping business, or scaling a global eCommerce site, Shopify has everything you need to succeed.
That’s why Shopify is trusted by over 1.7+ million companies worldwide. More than $200 billion in sales have been generated through this eCommerce platform But running an eCommerce site alone isn’t enough to guarantee success. You still need to have a marketing strategy that will drive traffic to your website and generate sales.
So if you’re ready to stand out from the competition and take your online store to the next level, it’s definitely in your best interest to retain a Shopify marketing agency. Which Shopify marketing agency is the best? How can you find the right Shopify marketing agency for your website? What are the benefits of using an eCommerce marketing partner?
If you’re asking these questions, you’ve come to the right place. This guide contains everything you need to know about the best Shopify marketing agencies and how to narrow down the perfect fit for your business.
Top 11 Best Shopify Marketing Agencies For 2022
After countless hours of research reviewing hundreds of services, we’ve narrowed down the top 11 Shopify marketing agencies in 2022.
- NP Digital
- Cake Commerce
- Single Grain
- Cake (formerly Digital Cake)
- Lounge Lizard
Use the reviews below to learn more about the services and benefits of each one on our list:
#1 — Optimum7
Optimum7 is a full-service eCommerce development and marketing agency. The agency manages over $1 billion per year in revenue from thousands of its eCommerce clients.
The team knows what it takes to increase traffic, boost conversions, and generate more leads for eCommerce sites. They work with large and small Shopify stores alike and even help eCommerce stores in niche categories like B2B eCommerce, vape shops, and online gun dealers. It’s safe to say that Optimum7 can do it all.
Popular Optimum7 services include:
- eCommerce SEO
- PPC / Paid Search
- Social Media Marketing
- Email Marketing
- PR and Influencer Marketing
- Video Production
What really makes Optimum7 stand out from the crowd is its advanced services. They also offer eCommerce migrations, custom programming, eCommerce CRO, and more.
So if you need help adding custom functions to your Shopify store, Optimum7 has you covered. As a dedicated partner in your success, Optimum7 will take your eCommerce website to the next level.
#2 — seoplus+
seoplus+ is an online marketing agency based in Ottawa, Ontario. As the name implies, the company specializes in SEO services.
Founded in 2012, seoplus+ has been a solid option for eCommerce sites of different sizes. They have more than 100+ reviews, with a 4.9/5-star rating. Top services include:
- Search engine optimization (SEO)
- Digital marketing
- Paid ads managements
- Social media marketing
- Content marketing
- Web design and development
Plans start around $2,000 per month for local SEO services. They also offer a Shopify-specific SEO plan that starts at around $3,000 per month.
#3 — OnlyGrowth
OnlyGrowth is a bit smaller compared to some of the other agencies on our list. They’ve only worked with about 125 different companies. But they specialize in Shopify Plus marketing.
Cumulatively, OnlyGrowth’s clients have sold more than 500,000+ products through Shopify. They’ve delivered proven results in review increase and ROI.
Popular OnlyGrowth marketing services include:
- Site audits
- Conversion rate optimization
- Email marketing
- Shopify Plus development
- A/B testing
- Growth hacking
- eCommerce consulting
If you’re interested in working with a smaller Shopify marketing agency, OnlyGrowth is a viable option to consider.
#4 — NP Digital
Neil Patel has been one of the biggest names and pioneers in digital marketing over the past decade. So it should come as no surprise to see his marketing agency, NP Digital, land a spot on our list.
This agency works with small businesses, medium-sized businesses, and international brands across Australia, Brazil, India, and the UK.
NP Digital has a wide range of marketing services, including:
- Content marketing
- Programmatic advertising
- Search engine optimization
- Paid search marketing
- Data analytics for marketing
While NP Digital provides marketing solutions to brands of all shapes, sizes, and industries, they don’t actively promote specific services for eCommerce sites or Shopify stores. But if you’re just seeking a generic marketing strategy that you can apply to your website, NP Digital has lots of options to consider.
#5 — Cake Commerce
Cake Commerce is a Connecticut-based marketing agency. They offer eCommerce consulting, eCommerce strategy planning, eCommerce design, and eCommerce development services.
Unlike some of the other agencies on our list, Cake Commerce has Shopify-specific marketing solutions to consider:
- Shopify Consulting
- Shopify Email Marketing
- Shopify PPC and Paid Social Media
- Shopify SEO
- Shopify Web Design
They can also assist with influencer marketing campaigns conversion rate optimization.
Cake Commerce doesn’t have as many reviews or clients as some of the larger agencies out there. But if you like the idea of working with a smaller agency, Cake Commerce can be on your radar.
#6 — Inflow
Inflow is an eCommerce marketing agency based in Colorado. They specialize in SEO, PPC, and conversion rate optimization for websites worldwide.
The firm manages over $2 million in ad spending per month for its clients. One unique standout of Inflow is the way they position themselves in the market. They advertise use-case specific reasons for why eCommerce sites should consider hiring a marketing agency. Examples include:
- You’re not generating sales
- Your Google ads aren’t getting results
- Profits are plateaued or dropping
- You’re losing website traffic
- You’re losing customers to competitors
Inflow has plenty of respectable reviews, case studies, and testimonials on its website as well. So you can check those out if you’re interested in working with them.
#7 — Single Grain
Single Grain has its headquarters in downtown LA. This company has a really interesting back story. It was initially founded back in 2005 but was failing when it eventually sold for $2 in 2014 to Eric Siu. Yes, you read that correctly—$2.
Since Siu’s takeover, the agency has seen an uptick in success. Today, Single Grain provides an extensive list of marketing services, including:
- B2B Marketing
- SEM marketing
- Google Ads SEM
- Paid media
- PPC campaigns
- Podcast advertising
- LinkedIn advertising
- Demand generation
- Enterprise SEO
If you’re in the LA area and want to work with a local agency, Single Grain is just down the road.
#8 — Cake (formerly Digital Cake)
Formerly Digital Cake, and not to be confused with Cake Commerce (mentioned earlier on our list), Cake is a unique marketing agency in the eCommerce space.
The agency is headquartered in the UK’s historic Jewellery Quarter. It was founded “for retailers by retailers.” So if you’re currently running a small, boutique retail shop and want to expand into selling online, this might be the perfect fit for your needs.
Cake offers services like:
- Brand strategy
- Social media marketing
- Affiliate marketing
- CRM and email marketing
- Google advertising
The list goes on and on. It could be a viable choice to consider if you’re based in the UK.
#9 — Stryde
Stryde is a boutique marketing agency based in Lehi, Utah. There are a couple of different things that make this agency unique compared to other firms in the eCommerce space.
For starters, Stryde is powered by women. From the top-down, the leaders and employees at Stryde are mostly female, and that’s something they’re very proud of.
Stryde also offers marketing services in a handful of unique industries, including:
- Baby and kids
- Fashion and apparel
- Home goods
- Travel and hospitality
They provide SEO services, paid search, SEM, CRO, Facebook marketing, paid social marketing, and more.
#10 — Lounge Lizard
Lounge Lizard is one of the oldest marketing agencies on our list. Founded in 1998, the company has offices in New York, Long Island, Washington DC, and Nashville.
What makes Lounge Lizard unique is the fact that they specialize in web design, UX/UI design, and creative branding. They offer additional services for things like:
- Sales optimization
- Social media marketing
- PPC management
- Email marketing
They also have specific SEO services for local SEO, eCommerce SEO, and on-page SEO.
#11 — Mobiteam
Mobiteam is a marketing agency based in Berlin, Germany. It’s a smaller agency made up of 14 marketing professionals.
In addition to working on custom marketing projects, they’ve also helped clients launch three different startups and walk them through two exits.
Some of their top services include:
- Web design and development
- Visual identity and logo design
- Online marketing and SEO
- Technical maintenance
- SEO copywriting
- Google Ads and PPC campaigns
For those of you who are based in the EU and want to work with a marketing agency in your region, check out Mobiteam and see what they have to offer.
How to Find the Best Shopify Marketing Agency For Your Business
There are thousands of different Shopify marketing agencies to choose from. Even if you’re using the list above to narrow down your options, it can still be overwhelming with so many choices.
To make your life easier, I’ve identified the top factors and considerations that you should keep in mind as you’re evaluating the best Shopify marketing agencies. The following points will help you narrow your search, so you can ultimately work with the best Shopify marketing agency for your eCommerce website:
“Shopify marketing agency” is actually a fairly broad term. As you start comparing agencies side-by-side, you’ll quickly notice that not all of them offer the same services. Sure, there will definitely be some overlap. But some agencies specialize in one or two areas of focus.
Examples of popular Shopify agency services include:
- SEO services for eCommerce
- PPC and paid search for Shopify
- PR (public relations) services
- Google Adwords marketing for Shopify
- Facebook marketing for Shopify and social media marketing for eCommerce
The best Shopify marketing agencies go beyond the basics. They offer additional services for things like email marketing, influencer marketing, video production, copywriting services, and more.
You’ll even find some agencies, like Optimum7, that offer advanced agency services for Shopify migrations, eCommerce CRO (conversion rate optimization), and custom programming for Shopify.
Let’s say you need help customizing your checkout process and optimizing conversions on your product pages in addition to SEO services. You won’t find all these services from just any agency.
It’s typically in your best interest to work with Shopify marketing agencies that offer a wide array of services. So as your needs change and your website grows, you can continue getting everything you need under one roof. This is much easier than going to multiple agencies for each individual service.
Shopify Plus Marketing Services
Shopify Plus is an enterprise-grade eCommerce solution. For larger eCommerce sites with high volumes of traffic and extensive product catalogs, these services are more advanced than the basic Shopify plans.
Even if you’re not currently on a Shopify Plus plan today, you should consider this for the future as your site scales.
It’s important to work with a marketing agency that has the ability to grow with you. If an agency you’re evaluating only works with small businesses, they likely won’t be able to take your website to that next level.
Shopify Plus also gives you much more control over your site and its functionality. Consider working with a marketing agency that also offers advanced customizations for Shopify Plus. Custom development and design services for Shopify Plus might include advanced search and filter, auto-ship recurring orders, conditional custom checkout fields, dynamic pricing tables, custom inventory management—the list goes on and on.
Portfolio, Case Studies, and Client Testimonials
Do your due diligence and make sure you read reviews from real customers before you start working with a Shopify Marketing agency. These reviews will definitely help steer you in the right direction.
Like with any product or service, some people will always have a bad experience. So it’s not uncommon to see one or two bad reviews mixed in—take those with a grain of salt. But if an agency has a long history of positive reviews and testimonials, then it’s a good sign.
Beyond basic reviews, you should also look at the agency’s portfolio. This will give you a better idea of the type of websites they’re working with. If their portfolio only contains websites in one particular niche, it may not be the best option for you (unless your eCommerce site falls into that category).
Case studies and customer success stories also speak volumes. Unlike a review or portfolio, they typically contain real numbers, metrics, and KPIs to showcase how that agency helped a particular website.
B2B eCommerce Marketing
Successful marketing strategies for B2B eCommerce sites are significantly different from B2C marketing plans. If you’re running a B2B Shopify store, you need to find an eCommerce marketing agency that understands your unique needs.
Your current and prospective clients have a very different buying process than the average consumer. So your marketing materials, content, and website need to address those areas.
Beyond the marketing process, the best B2B eCommerce marketing agencies will also help you customize your Shopify site to accommodate B2B ordering. You’ll want to look for solutions like custom quote generation, custom checkouts, special pricing, automated inventory integrations, and more.
Not every Shopify marketing agency offers these types of solutions for B2Bs.
Value and ROI
Don’t confuse the term “value” with a price. While it’s important for you to identify a reasonable marketing budget before you start working with an agency, you also need to look at the big-picture.
The best Shopify marketing agencies do more than just provide services. They take the role of a partner in your growth and success.
If you just want one or two services for the next few months, that’s fine. But don’t expect those types of agencies to provide you with maximum value. You should look for an agency partner that will offer strategic consulting and growth strategies. This will take your Shopify store to the moon.
Remember, agencies have seen it all. So they know what works and what doesn’t. They’ll use this expertise and industry knowledge to help establish custom goals for your specific eCommerce website. From there, they’ll establish an execution plan before implementing the new strategy in a timely fashion. The agency should periodically review the results on a weekly, monthly, and quarterly basis to ensure KPIs are being met and you’re getting a maximum return on investment.
There are lots of great Shopify marketing agencies out there. But Optimum7 is undoubtedly the best in this category.
We work with Shopify sites of all shapes and sizes. So whether you’re just starting out or you need advanced assistance for Shopify Plus, we have you covered.
Our eCommerce clients have an average 50% increase in revenue after working with us. We know what it takes to increase your traffic and convert those leads into sales.
Reach out to one of our Shopify marketing experts and schedule a free consultation to get started.