Coronavirus and eCommerce: How is COVID-19 impacting online businesses and stores?

coronavirus eCommerce

This week we will talk about the coronavirus and eCommerce and the effects that the pandemic might have on your eCommerce business. Coronavirus and eCommerce: How are Businesses Responding? Obviously, in a situation like this, everybody panics. We’ve just experienced one of the largest drops in the stock market across the board of our lives. […]

How To Choose a Shopify Or Magento Development Partner and Marketing Expert

How To Choose A Shopify Or Magento Digital Marketing Partner

Hello everybody. Welcome to Surge. This week we will talk about selecting the right partner or expert for Shopify or Magento. There are a bunch of other platforms out there like BigCommerce, Volusion. Today we will focus on Shopify and Magento. Magento 1 Is Closing Shop Magento 1 has an end of life approaching June […]

Marketing For eCommerce and Technology Startups; SEO and Paid Search

Hello everybody. Welcome to Surge. This week we will talk about marketing for eCommerce and technology startups. Types Of Startups In our world, there are three types of startups. The first type is everybody’s favorite, it’s a technology company; it’s a unicorn. Everybody’s looking for unicorns. You invest $100,000 and you get back $5 million. […]

eCommerce SEO Audits: How to Audit Your eCommerce Site's Content Strategy

eCommerce SEO Audits: How to Audit Your Website’s Content Strategy

Welcome to Surge, this week we will talk about how to conduct an eCommerce SEO and content audit respectively. These audits are actually different. We’ve had clients in the past few months who have tens of thousands of products. They came to us and we migrated them. They have good visibility, but they have never […]

Top eCommerce Marketing Trends for 2020

Hello everybody. Welcome to Surge. This week we will talk about the actual trends in 2020 and what you need to do to differentiate your eCommerce business. Top 3 eCommerce Industry Trends in 2020: Online Branding, Omnichannel Marketing, and Nurturing Your Customers It’s very hard to make predictions for the new year. But we speak […]

Integrated Internet Marketing

integrated internet marketing

Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.

How To Analyze Your eCommerce Business and Growth – 2019 Review

How To Analyze Your eCommerce Business and Growth

Welcome to Surge. This week we will talk about different ways to analyze your eCommerce business and how well you did in 2019. Some of this has to do with profitability or operations. When we look at our clients’ metrics for an entire year, we look at specific executions and we look at specific numbers […]

B2B vs B2C Content Marketing for eCommerce Businesses

This week we’re going to be talking about the difference between B2B and B2C content as it pertains to eCommerce. We get this a lot because we have clients that are strictly B2B, strictly B2C, and some that do both. Often we find ourselves writing a piece of content for them because, again, we’ve done […]