Coronavirus and eCommerce: How is COVID-19 impacting online businesses and stores?
This week we will talk about the coronavirus and eCommerce and the effects that the pandemic might have on your eCommerce business. Coronavirus and eCommerce: How are Businesses Responding? Obviously, in a situation like this, everybody panics. We’ve just experienced one of the largest drops in the stock market across the board of our lives. […]
How To Choose a Shopify Or Magento Development Partner and Marketing Expert
Hello everybody. Welcome to Surge. This week we will talk about selecting the right partner or expert for Shopify or Magento. There are a bunch of other platforms out there like BigCommerce, Volusion. Today we will focus on Shopify and Magento. Magento 1 Is Closing Shop Magento 1 has an end of life approaching June […]
Marketing For eCommerce and Technology Startups; SEO and Paid Search
Hello everybody. Welcome to Surge. This week we will talk about marketing for eCommerce and technology startups. Types Of Startups In our world, there are three types of startups. The first type is everybody’s favorite, it’s a technology company; it’s a unicorn. Everybody’s looking for unicorns. You invest $100,000 and you get back $5 million. […]
eCommerce Email Marketing; Building Nurture Funnels for Shopify, BigCommerce and Magento
Hello everybody and welcome to Surge. This week we will talk about eCommerce email funnels. This topic is extremely important; when a prospect or a client comes to us, we always like to look at the lowest hanging fruit: “Where can we make the most amount of impact at the shortest amount of time?” Email […]
How To Migrate Recurring Credit Card Tokens And Tokenize Encrypted Credit Cards for eCommerce
This week we will talk about something very, very interesting and for us nerds out there, very exciting. We’re going to talk about credit card encryption and tokens. The reason that this is important is there are a lot of eCommerce sites out there where over 50, 60 70% of the revenue comes from reoccurring […]
eCommerce SEO Audits: How to Audit Your eCommerce Site's Content Strategy
Welcome to Surge, this week we will talk about how to conduct an eCommerce SEO and content audit respectively. These audits are actually different. We’ve had clients in the past few months who have tens of thousands of products. They came to us and we migrated them. They have good visibility, but they have never […]
Top eCommerce Marketing Trends for 2020
Hello everybody. Welcome to Surge. This week we will talk about the actual trends in 2020 and what you need to do to differentiate your eCommerce business. Top 3 eCommerce Industry Trends in 2020: Online Branding, Omnichannel Marketing, and Nurturing Your Customers It’s very hard to make predictions for the new year. But we speak […]
Integrated Internet Marketing
Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.
How To Analyze Your eCommerce Business and Growth – 2019 Review
Welcome to Surge. This week we will talk about different ways to analyze your eCommerce business and how well you did in 2019. Some of this has to do with profitability or operations. When we look at our clients’ metrics for an entire year, we look at specific executions and we look at specific numbers […]
B2B vs B2C Content Marketing for eCommerce Businesses
This week we’re going to be talking about the difference between B2B and B2C content as it pertains to eCommerce. We get this a lot because we have clients that are strictly B2B, strictly B2C, and some that do both. Often we find ourselves writing a piece of content for them because, again, we’ve done […]