Top eCommerce Content Creation and Marketing Strategy Ideas
Welcome to Surge. This week we’re going talk about eCommerce content marketing. The same principles apply to copywriting. We really focus on three core areas and they are broken down by the sales funnel. Top-Of-The-Funnel eCommerce Content Ideas Give Me An Example Of Top-Of-The-Funnel Content. When writing the content because you want to know what […]
Should I Sell My Products on Amazon in 2020?
Welcome to Surge. This week, we will talk about one of the most asked questions that we get on a weekly basis: “Should I sell my products on Amazon?” When we’re dealing with Amazon, there are different ways that you could sell your products. You could do a seller-fulfilled Prime, ship your own products, or […]
How to Increase eCommerce Conversion Rates
This week we will talk about increasing conversion rates on eCommerce sites. This is one of the questions we get the most: “What else can I do?” Quite a lot, actually. Many eCommerce business owners do not realize that money is right there. They don’t need more traffic, visibility or observers if they just pay […]
How to Start an eCommerce Business from Scratch
This week we will talk about how to start an eCommerce business. We get this question a lot. Obviously at Optimum7, we work on growing eCommerce businesses. There are a lot of people, a lot of investors who want to take the plunge. When we talk about starting an eCommerce business, we have to cover […]
How Can a Small eCommerce Business Compete With Amazon
This week we will talk about one of our most popular topics, which is how to compete with Amazon. Amazon is a billion-dollar company. There are other billion-dollar companies, such as Sears, Home Depot, Wayfair, jet.com, and Walmart. You as an eCommerce owner might be competing with them on a daily basis. Online Stores And […]
Facebook and Instagram eCommerce Sales
This week we will talk about getting eCommerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from eCommerce sales. The Next Level of Digital Marketing At Optimum7 we are eCommerce heavy. When clients […]
Online PR For eCommerce Companies
[vc_row][vc_column][vc_custom_heading text=”Public Relations: an Essential Component of Online Marketing Strategy” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRmlYS2VSc2pENzdrJTNGbW9kZXN0YnJhbmRpbmclM0QxJTI2cmVsJTNEMCUyNnRoZW1lJTNEbGlnaHQlMjZjb2xvciUzRHdoaXRlJTIyJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we’re not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and […]
eCommerce Platform Security: What to Do in the Event of a Data Breach
[vc_row][vc_column][vc_custom_heading text=”What Happens in an eCommerce Data Security Breach” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRjFBSlV3dlNFUmhFJTNGbW9kZXN0YnJhbmRpbmclM0QxJTI2cmVsJTNEMCUyNnRoZW1lJTNEbGlnaHQlMjZjb2xvciUzRHdoaXRlJTIyJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]This week we will talk about the website security aspect of eCommerce platforms. I don’t know if you’re aware of this, but systems out there like BigCommerce, Volusion, Shopify, 3dcart, and Miva have their own internal backup processes. However, they don’t have it on a per-store […]
How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy
[vc_row][vc_column][vc_column_text]If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you.[/vc_column_text][vc_custom_heading text=”Ideas for Marketing a Conference Event Successfully” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRnBJWHRyNFpGNFdrJTNGbW9kZXN0YnJhbmRpbmclM0QxJTI2cmVsJTNEMCUyNnRoZW1lJTNEbGlnaHQlMjZjb2xvciUzRHdoaXRlJTIyJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text] Prepare Your Marketing Campaign Local and national events have started to take a lot of traction because learning is a big part of what’s happening in the business […]
Project Management for Integrated Marketing, eCommerce and Custom Software Development
[vc_row][vc_column][vc_custom_heading text=”Setting Up Your Project Management System for Success” use_theme_fonts=”yes”][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cueW91dHViZS5jb20lMkZlbWJlZCUyRlB1cmNwdXpmSExBJTNGbW9kZXN0YnJhbmRpbmclM0QxJTI2cmVsJTNEMCUyNnRoZW1lJTNEbGlnaHQlMjZjb2xvciUzRHdoaXRlJTIyJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, […]