The Top Five Trends In the Future of eCommerce | Optimum7
The eCommerce industry is growing exponentially. This means more choice for consumers, increased revenue for businesses, and additional jobs for employees. Furthermore, eCommerce businesses are constantly evolving in order to maintain their competitive edge. The expansion of the industry only serves to accelerate these advancements in tactics, services, and trends even further. Therefore, proactive eCommerce […]
Algolia Search API Integration as a Custom Faceted Search and Filter
When implementing faceted searches, tools such as the Algolia database will provide the framework and infrastructure that you need. They will allow users to narrow results as they search for products while providing a reasonable number of matches. Leveraging Advanced Faceted Search for eCommerce Conversions Why is a faceted search an important eCommerce functionality? […]
How To Do Lead Generation on AdWords and Get Good Leads With a Lower CPA
What is Lead Generation? A lead is someone who has indicated an interest in your product or service. The lead generation process can happen by filling out a form and giving you their contact details, but it’s also possible to go through other methods like social media advertising if need be! To make a sale, […]
Ultimate Guide To Google AdWords for eCommerce on Bigcommerce and Shopify
For many eCommerce businesses, Google Ads is one of the main marketing channels. Because Google Ads is a pretty big platform with tons of different options to choose from so it can get complicated for eCommerce businesses. It can be very basic or very technical. It can be as easy as just loading up a […]
If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients. 5 Most Common B2B Lead Generation Techniques 1. Attract Inbound Leads Organically To attract inbound leads organically, your website must be visible on SERPs. This means that […]
BigCommerce's Acquisition of Feedonomics and the Mercado Libre Integration Opportunity
In July 2021, BigCommerce acquired the data aggregation SaaS company Feedonomics in an asset purchase transaction. (BigCommerce acquired Feedonomics for approximately $145 million. Approximately $80 million cash paid, while the remainder will be made with anniversary payments partially.) Like GoDataFeed, Feedonomics consolidates information about your products, allows you to manage sellers’ ad data, and optimizes […]
Prospects often come and say, “We’ve been burned before; we’ve had problems with our previous agency, eCommerce marketing agency, or developers. Most eCommerce marketing agencies made promises they couldn’t keep.” and the results of a decision like this always come to the same place. Prospects can arrive from inbound leads or an outreach process with […]
Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It’s very difficult. Along […]
Top B2B eCommerce Features and Functionalities
Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add eCommerce capabilities, you need these features and functionalities. Developments & Trends in B2B eCommerce Technology What are the changes that you’re seeing in the industry right now? What are […]
Custom Bigcommerce Template and Theme Design
Optimum7 has completed roughly ninety projects over the year involving BigCommerce development, migration, conversion optimization for product pages and category pages. Many commerce owners ask, “Do I need the redesign?” They are looking at a redesign or repurposing a product page to attract more customers. Despite the financial goal, they’re not really making these decisions based on […]