Video Production
Video is the fastest and easiest way to connect with existing customers while capturing the attention of new ones. Persuasive videos have an unmatched conversion rate that helps turn browsers into loyal customers. Including video in your content has been known to increase online conversion rates by 80% while approximately 92% of mobile users share video they view as well.
Tell Your Story
Video experiences effortlessly educate, entertain, and inspire people to take action, motivate or influence in ways that no other medium does. That’s why they are so powerful for corporate messages, client testimonials, eCommerce product tutorials, brand stories, and countless other uses. Whether advertising a product, introducing the new training materials, or creating a viral campaign, video takes it to the next level.
Optimum 7 produces corporate videos that captivate audiences, inspire action & drive results for businesses & brands. It’s content that your audience will love and motivate to take the next step. We are passionate about telling your brand story in the most engaging and effective way possible.
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Our Video Production Process
Pre-Production
Without a great concept, the entire project will be a failure. We start with the objective, the focus, the concept to discover and discuss ideas and plan the video.
Production
Post-Production
With the raw footage, Optimum 7 makes magic. We edit, format, add overlays, sound and visual effects, all to make sure that the message you want to convey is clear and that quality assurance is maintained.
Why Do Businesses Need Video Production?
Video marketing will help boost engagement and interactivity on your site. Customers are 10 times more likely to interact with videos than blocks of text. Adding great videos to your site will increase the time users are interacting with your content. The more time spent on your site, the more they will learn about your business which makes them more likely to contact you about your products or services.
When people spend more time on your website, it also tells search engines that you provide valuable content for your industry, improving search authority. Without videos, it’s unlikely that you’ll ever make it to the first page of Google as original videos on your site make it over 50 times more likely to be amongst the organic results.
We know web design; Including videos on a landing page can boost conversion rates by up to 80 percent. The importance of video marketing continues to grow and the benefits of including them into your marketing strategy are many. Optimum 7 does full-service video production so don’t hesitate to get started.
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Our Video Services
Company Story
A corporate company story video with a great production encapsulates the entirety of your company, from corporate culture to employee dynamics. This package will help you present your mission statement in a personal way, and provide the viewer with insight into “who” your company really is. We can use this format to introduce your team, company culture, and philosophy in 5 minutes or less.
Testimonial Videos
This package helps to build credibility about your product or service. Customer story videos provide a perspective into your product or service from the customer’s perspective. If you want to strengthen brand loyalty, build credibility, and provide a personal insight into how your company handles business, this is the video production you need.
Live Events
Live event videos aim at capturing and presenting a live event so that anyone can access and view it. Video is the most popular format on social media like Instagram, Facebook, and YouTube; if someone is looking to gain information or knowledge about an event you hosted, video is the most efficient and effective way of doing so.
Video Advertisements
A video advertisements are the perfect way to reach out to potential clients. A personalized video message captures your audience’s attention and allows for greater engagement with them; it allows you to more effectively and efficiently reach out and connect with the viewer. We create a comprehensive video-based advertising campaign that’ll generate new leads, draw in prospective clients, and grow your business.
eCommerce Product Videos
A promotional product video is straight to the point. It is a concise yet personal pitch. The only goal here is to promote your product or service. A product video is basically an advertisement. It would generally be produced as if you were shooting a commercial for television. You can also create how-to videos that explain to your audience how your product works.
Social Media Videos
Social media videos are the most efficient and effective way of communicating and connecting with your target audience. These kind of videos need to be short and concise. Social media users have a short attention span, but they are more likely to stop and watch a video than read text. The shorter the video, the more views you are likely to get, which means you will have to deliver your message in 30-60 seconds.
FAQ
What is the Video Production Process?
Video production is much more labor intensive than meets the eye. In actuality, the actual shooting of the video is only a fraction of the total work that goes into creating a video.
There are three phases to the Video Production process. Depending on the length and scale of the production, these can all vary in expense and execution time greatly.
- Pre-Production: pre-production is an essential step to creating any video. This is where you prepare for the project, which includes: concept, budgets, scripts, shot-lists, screen-play, story board, location-scouting, casting, and more. Without a pre-production process, you risk your video going over its allotted time, exceeding your budget, or you might find yourself missing essential content during the editing process.
- Production: production refers to the actual shooting of the video. This involves coordinating the talent, videographers, directors, and other staff members. Shooting day requires the entire video-production crew to be firing on all cylinders and sticking to the pre-production plan as diligently as possible. It can be hectic, but our crew has the experience and resources to get the job done smoothly.
- Post-production: Post-production is where the magic happens. This is the stage in which all the other stages of production come together and raw-footage is transformed into a complete vision. This stage includes: editing, animation, color-correction, sound editing, video effects, and more. Generally speaking, every 1 minute of edited video requires 1 hour of editing, however this number could be much more depending on the scope of the project.
- Distribution: The distribution stage is where we publish the video on whatever medium you choose. In some cases, all this amounts to is implementing the video on your website. However, if you choose to run a video ad, there are a number of channels and strategies for getting your content seen.
How do I make a great video ad?
Simplicity is the ultimate sophistication – and deceptively easy to accomplish. No matter how basic a video seems, if it gets it does its job then it incorporated all of the following to make it memorable: planning, incorporates questions for your customer to ask themselves, personality, a distinct tone of voice, settings and wardrobe that make sense, good lighting and quality, a script to keep it flowing, and short enough to keep your audience’s attention.
Let's Talk Videos.
A video production strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.