Social Media Marketing
At Optimum 7, we provide social media marketing complete with creation and tracking. Facebook ads, blog posts, scheduled press releases, and articles are all things that build brand recognition and loyalty giving you more opportunity to convert.
Social media marketing is considerably less costly than traditional marketing since instead of tracking the whole web, only certain channels need to be monitored.
That said, with just those channels you can have great results from inbound customers to your website from social media which also increases your SEO with organic search results.
Also, as social media is often a less formal environment, companies can drop the business veneer and create richer engagement with their customers via their social media platforms, building your brand authority.
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Our Social Media Marketing Process
Strategize
Anybody can start creating creating social media content aimlessly, but to do so in a way that is profitable and valuable takes careful strategy.
Create
With the content created, we never miss an opportunity to connect. Calls-to-action, fully responsive forms, and landing pages are techniques to capture the audience who have been successfully attracted.
Grow
Engage
We have expert CRM in our workflow in order to never lose a valuable customer. We continuously engage via trackable means such as email marketing, so we always know we are delivering the kind of valuable content that keeps them coming back to your business.
Why Do You Need A Social Media Marketing Strategy?
Businesses can no longer afford to dedicate time, money, and resources to social media without any real strategy behind it. Customers will search for you on those social media channels hoping to learn more about your company or the products and services you offer. Why not make those channels work for you in a strategic way that will increase customer engagement and, ultimately, sales?
At Optimum 7 we understand all levels of marketing and use that knowledge when creating content, engaging followers, and converting customers into your brand ambassadors. We work with your business to establish actionable goals that will be profitable to your business including…
- Brand Awareness: Build your brand voice and personality by interacting with your audience without selling to them.
- Increase Online Sales: Regularly creating and publishing content for your social media followers keeps your business at the forefront of their thoughts and engages your audience while they aren’t on your site.
- Drive More Foot Traffic: Brick and mortar businesses can take advantage of social media to increase in-store sales.
- Build Relationships with Your Customers: Does your brand interact with customers on social media channels? Do you encourage and post user-generated content? Your social media channels can allow you to interact with your audience free of the formalities of typical business interactions.
Our experts understand the process on much deeper levels than just the task. With our process, we leverage social media marketing with your other forms of content (website, blog) and marketing (online and offline) to maximize the ROI of your investments.
Outsourcing this process is also the wisest way to beat the learning curve, which business owners simply do not have the time to dedicate. But with a full team of experts in one place focused on the content creations, implementation, tracking, engagement, and retention, you can easily track over time the impact social media marketing will have on your business.
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Social Media Marketing Services
Social Media Management
Social media management is the act of monitoring and participating in social conversations across platforms. Social media management needs constant attention since posting regularly helps you stay relevant and in your followers’ minds. We create, share, and monitor so you can focus on your business.
Social Media Campaigns
Campaigns on social media require a coordinated marketing effort to reinforce business goals by using one or more social media platforms. Since campaigns have a start and end date, we can be agile in our focus, targeting, and measurability for it.
Facebook Ads & Marketing
Facebook (and Instagram, which is now owned by Facebook) is the most popular social media platform across the globe and offers an unrivaled targeting system that can pinpoint your audience. Facebook has unique value in that you can target your audience by their hobbies and interests.
Social Media Strategy
To maximize your benefits from social media, we build a clear strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing. We monitor, listen and respond to users in order to cultivate leads and sales.
Social Media Videos
Video content gets viewed and shared on social media channels more than any other type of content. Facebook and Instagram’s algorithm has adjusted to favor social videos. In fact, 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month.
LinkedIn Advertising
LinkedIn is growing as one of the most popular websites to advertise on for B2B products and services. LinkedIn is a social networking site specifically geared for business where you can target your audience based on their industry and job title.
FAQ
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Custom Social Media Strategies
Contact us today to start getting the most out your social media pages.