Paid Search & PPC
Paid Search and Pay Per Click (PPC) marketing is a key factor of any company’s digital strategy.
When you type a term related to your industry into Google or another search engine, the first few highlighted results often paid to be there.
This is what Pay Per Click marketing and advertising looks like. When the ad at the top of the Search Engine Results Page (SERP) is clicked, money goes away from a set budget towards the ad platform.
Without PPC:
Other brands in your industry can outshine yours, grabbing prime “digital real estate” and attention from consumers via their own PPC campaigns.
There are long-term strategies to getting attention online, but PPC is one of the fastest, most directly measurable methods.
With PPC:
You can drive web traffic where you need it virtually overnight. You may also track your conversions and assess the ROI of your marketing efforts. This helps you make data-driven decisions in the long term, and offers valuable insights about what interests your target market.
Need PPC/Paid Search? Call us at:
866-848-6072
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Our Process
Research
We use data and analytics to find a niche where your PPC and paid search campaigns can thrive online.
Implement
We create your custom ads, publish them, and use data and analytics tools to track their impact and performance.
Optimize
PPC and paid search let companies perform rapid fire A/B testing to let make effective data-driven messaging decisions.
PPC & Paid Search Services
The Paid Search/PPC campaign process begins with setting your goals, and performing keyword research. Keyword research is an ongoing, endlessly updating practice throughout the lifespan of the ad campaign.
Keywords refer to words and phrases that people write when they need your services. Developing a list of these is a time consuming process, but it is essential to your campaign’s success. The results drive creative choices, and the phrasing and focus of the ads.
Let’s explore the elements of a successful PPC campaign.
Google Ads is one of the most common publishers of PPC content. Other paid search and PPC platforms include:
- LinkedIn Ads
- Facebook Ads
- Instagram Ads
Depending on your platform, your PPC’s campaign’s success will be determined by numerous factors, including but not limited to:
Keyword relevance
Your ads will be shown above related, relevant search results. Data and analytics combined with strong persuasive writing skills create effective PPC campaigns.
Landing Page Quality
Once people click on the ad, the landing page must compel them to stay. The landing page must deliver whatever the ad promised people would find once they clicked on it.
Quality Score
Google scores PPC campaigns based on factors like landing page quality, relevance, and more. The better your score, the more ads you can get at a lower cost.
How Can I Stay On Top of All These PPC Factors?
Outsource your PPC and paid search process to expert digital marketers. Managing these factors, and performing consistent PPC research and execution is a full-time job. Remember, the list above is just an introduction. While you do get short-term results from PPC, monitoring and optimizing your campaigns is an ongoing process.
Need help with your next paid search campaign?
Call us at 866-848-6072
Goal Focused PPC Management
PPC Management
We offer custom strategies to mid-sized businesses that are focused on growing your business. From setting up an ad campaign, to analytics reporting and A/B testing, we offer full-service PPC management across all industries.
Google Ads
Google’s Ad network allows you to have your advertisements displayed on some of the most popular websites in the world. Advertise on Google’s Search Network, Display Network, and Shopping Ads are some of the best ways to get your brand visible online.
Facebook Ads
Facebook is the third most popular site in the world and has one of the most advanced audience targeting available. Use Facebook Ads to pinpoint your audience and create ads that engage your audience.
LinkedIn Advertising
LinkedIn advertising is an excellent option for B2B business who want to promote themselves online. What makes LinkedIn so great is that users are already in a business mentality when they’re on the platform, allowing you to advertise in a non-intrusive way.
Video & YouTube Ads
Video Ads have been shown to increase engagement and conversions across all channels.First, our video department will help you create content that will capture your audience’s attention. Then, our marketing strategists help you create a highly targeted ad that converts.
Retargeting
Retargeting, or remarketing, is an excellent strategy to market to an audience that has already visited your website. Retargeting ads have been shown to convert at a much higher rate and usually have a lower CPC, making it a savvy strategy for any business looking to advertise online.
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FAQ
Why do I need PPC?
You don’t have the luxury of waiting for your long term SEO and content marketing strategies to bring in results, though these are almost always worth the investment.
Your competitors are making money with PPC right now. Don’t wait for your long-term technique to deliver while they corner the market.
What if I don't have time for PPC?
That’s a legitimate problem for business owners of all sizes. Outsourcing your PPC and Paid Search work to digital experts gets you tools and a team that knows how to use them all in one bundle.
How do I know when my PPC campaigns are working?
That’s one of the best aspects of PPC. You can trace results directly to the ad in question, assuming you’re using your data and analytics properly. Expert digital marketers can gather and interpret data to answer this question for you, while offering action plans for improvement.
What is CPC?
CPC, or Cost Per Click, is the fee you pay a host site every time your ad is clicked.
Your cost per click is determined by several factors, including
- Your Maximum Bid
- Quality Score
- Competitiveness of the Keyword
- Ad Quality of Your Competitors’ Ads
Anytime you start a PPC campaign, you must determine if the CPC makes sense for your product. For example, if you sell products for $10 each earning $3 profit per sale, a CPC of $5 would mean you were losing money on a per click basis. However, you also must consider other metrics such as Customer Lifetime value (CLV) and Average Order Value (AOV) to determine whether the term you are bidding on will be profitable.
Looking to Expand Your Business Through PPC?
At Optimum 7 we have all the expertise and personnel ready to get you started!