Why are you in business? What are your short and long term goals? What is your plan for growth? Who are your customers? How can we help?
These are the questions we ask our clients. Before we can make the services we offer valuable to you and profitable for your business, we have to know where you are and where you want to go. Only when we understand you and your business on this deeper level can we determine exactly what we need to do to provide real and tangible results.
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Collecting email information can be challenging. Optimum7 has a number of lead generation techniques to request contact information from your user base.
It is critical to build and nurture a relationship with your client is time consuming but very rewarding. Creating a conscious strategy, aka, the “marketing funnel,” is key.
Email Marketing is direct contact with your potential or existing clients, which is your opportunity to tell them about your products or services and offering them incentives to purchase.
The advantage of Email Marketing is that if someone has given you their email, you’ve already won half of the battle! You already have a willing and receptive audience who is expecting to hear from you.
Another great advantage is that email Marketing is well-known for having much higher Return on Investment (ROI).
Now, you just have to communicate in the right way and avoid being spammy.
What are some of the nuts and bolts of an effective Email Marketing strategy?
Get Direct with Email Marketing.
Call us at 866-848-6072
With recently passed standards and regulations, in order to send an email to a customer, they need to willingly give you that information and opt-in to your mailing list. Optimum7 uses proven tactics to grow your mailing list for your drip marketing efforts
Your email copy, content, and subject lines are a few of the most important elements of any email marketing strategy. You need copy that is compelling, graphics and visual content to keep your audience engaged, and subject lines that will spark their curiosity.
With automation and personalization technologies, you can elevate your email campaigns, saving you time and engaging your audience on a new level. 74% of marketers agree that personalizing your emails increases engagement, conversions, and the open rate of your campaign.
Create a custom email design that is on brand and captures your audience’s attention. We can design and code custom templates for your email campaigns that enhance the customer experience and help you stand out from the competition. Our creative team knows how to utilize design to increase conversions through proven strategies.
If it’s from a trusted source, someone that they already know and have given of their email address of their own volition, that’s more than half the battle won.
Another 33% will open solely based on the subject line, so you’ve got to be creative, succinct, use verbs and test subject lines.
Your industry and day and time will often play a large role. If your industry is directly related to your client’s work, they might just open your email on a Monday. If it is somewhat related, maybe on a Tuesday. Most press releases are sent on a Tuesday, after journalists have had their fill on Monday morning of the top news and Tuesday they have a moment to look at other news.
Contact us to help you boost your email marketing campaigns and watch as your leads increase.