Copywriting is an Art
When you read a line and you want to keep reading just to see how the story ends… Grab your potential client immediately with good copy and images. Words can entice your audience to keep reading.
Your potential client needs to hear your “voice” leading them to your service or product. Experienced, creative authors at Optimum7 help our clients get heard through compelling, creative copy.
Copywriting is a Science
Have you unlocked the Google search algorithm yet?
With over 12 years in digital marketing, Optimum7 has figured out a lot of that science; both via research and the invaluable lessons of trial-and-error.
Our copy pushes our clients to the first page of results by using words that not only evoke emotion and action, but that hit the search algorithm sweet spot.
One key is publishing fresh, relevant and valuable content on a regular basis.
Digital Copywriters also keep the formatting attractive for “swipers.” You know. People who skim read as they swipe.
Get in Touch With Our Team
Optimum7 marketing specialists research your products and services to establish which keywords you should focus on to increase your conversions and beat out your competitors.
Optimum7 pays for sophisticated research tools to hone in on the exact words your potential clients are really searching for. Copywriters take fresh angles that keep your content relevant and answers their questions.
Writing & Editing
Copywriters ensure easy-to-digest formatting, while our implementers insert attractive images and videos to ensure your potential client is happy spending time on your page.
Every business needs written content. Whether it’s webpage content, blog posts, landing pages, email copy, or sales materials, your business needs copy to communicate, inform, educate, and sell to your audience. Good copy is what gets people to click on your ads, open your emails, and drive your CTR through the roof for your blog posts.
But who is writing your copy? You? Someone in your office who has a way with words? Are they able to dedicate the time and energy needed to fulfill all your copywriting needs? Are they writing copy that inspires your readers to take action? Are they able to analyze and test their copy to make sure it’s achieving its goals?
Most of today’s businesses either have an in-house copywriter, or outsource their copywriting to an agency. If you find your staff scrambling to meet your copywriting needs because everyone is too busy to write that press release or blog post, it may be time to look for outside help. Outsourcing your copywriting means more time for you, your employees, or your co-workers to focus on what matters most: running your business!
If you plan on leveraging SEO to improve your company’s visibility, you’ll need writers who are specially trained to create content that is search engine friendly. High-quality content is one of the most important driving factors when search engines determine a webpage’s ranking. Outsourcing your copywriting to a digital agency skips the learning curve and ensures your copy utilizes best SEO practices so that your content gets seen.
A professional copywriter is adept at maintaining brand voice while writing content. Part of branding is keeping a consistent voice and values in your copy to help distinguish your brand. A skilled copywriter can embody that voice and use it across all platforms.
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Your website copy needs to be compelling and draw the user to your brand. From your homepage, to your services, to your “about us” page, your web copy needs to be high-quality from top to bottom.
Writing effective ad copy for the internet is an art. We adapt to your preferred brand voice and tone and create ad copy that is high-quality and converts.
We have over 12 years experience creating SEO-centric content for webpages, blogs, product pages, category pages, or any other page you want to rank.
Whitepapers and eBooks are powerful marketing tools for moving prospects on to the next step of their purchase journeys. These are thorough and advanced pieces of content whose audience is primarily professionals searching for highly technical information.
Sending your customers monthly e-newsletters is a cost effective way to make the most out of your current customer base. Showcase your best selling products, promote special discounts, and share the latest industry news with your core audience.
Press releases are a powerful and economical tool for getting media attention for your brand. Press releases can help spread awareness about any announcements you may have and help establish you as an expert within your field.
Copywriting services can be billed in two ways:
You can find copywriting services on the web for $25-$50 an hour, but this usually comes at the sacrifice of quality. If your content is poor quality or you need to spend extra time out of your day to make edits, what are you paying for?
Experienced, professional quality or agency copywriting services can amount to anything from $75-150 per hour. However, be cautioned for this billing method. Re-edits and changes of scope can quickly drive the price of a project up. In addition, when working with a new client, copywriters must dedicate a certain amount of hours to researching and familiarizing themselves with the details of your industry.
By the Project: If you have an idea for the length of the project, have clear objectives, and don’t expect many changes along the way, this is the best method. Paying on a per content basis means you are paying the copywriter for the final product, rather than their time. This helps maintain a level of consistency and protects you from dishonest charges and rates.
These rates can vary based on the quality, length, and scope of the project. Cheap options exist, but, as the saying goes, you get what you pay for. Without high quality content, you won’t make sales, your pages won’t be indexed by Google, and your ad campaigns will fall short.
According to the latest reports, the average salary for an in-house copywriter ranges from $30,000 and $55,000 per year.
When compared to outsourcing to a 3rd party copywriter or agency, hiring an in-house copywriter isn’t cost-effective unless your business is constantly writing content.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.