The landscape of marketing has changed dramatically in the digital age. Instead of simply pitching your products or services, you need to create content that is valuable to your audience and enhances their online experience. Your content must answer their questions, offer solutions, capture their curiosity, give them insight…in a word, it needs to make them smarter.
The basis of content marketing is the belief that fostering a relationship with your customers and helping them make informed purchasing decisions encourages them to reward you with their business and their loyalty.
It’s about building trust and establishing your business as an authority on the issues relevant to your industry.
People have become so used to advertisements that they’re likely to ignore them completely. DVRs let us fast forward through commercials and we’ve become so adept at surfing the internet that we tend to disregard advertisements. But what are we passing over these ads in favor of? Content. Valuable, relevant, engaging, informative and entertaining content.
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At Optimum7 we create original and engaging content that best fits your company’s needs and strengths.
With the proper technologies in place to measure engagement, impressions, and reach, you can create a strategy to increase conversions.
From the insights we improve. Every opportunity to get better and faster results is what we are after at Optimum7.
Studies show that today’s consumer is bombarded by an average of 4000 ads on a daily basis. In this hyper-saturated environment, marketers have learned that traditional methods of advertisement aren’t as effective as they once were.
Content marketing is the process of regularly creating high-quality, shareable content aimed at attracting a particular audience. By providing your audience with valuable content, you are:
1) Building a relationship and trust,
2) Establishing yourself as authority in the subject,
3) Engaging your audience when they aren’t on your site.
Content can be virtually anything on your website—images, articles, videos, infographics, guides, eBooks, case studies and podcasts are just a few examples.
Done well, content marketing yields incredible returns. Content marketing costs over 60% less than traditional outbound marketing but generates 3x the leads. Company blogs initially carried all the importance of typical content strategy, but today we know that strategically spreading content across multiple platforms boosts lead generation much further.
Websites and blog will equate to over 400% more search engine-indexed pages on Google. With all different platforms, you’ll lead more people to your site. Once on your site, conversion rates are 6x higher than traditional marketing since typically the trust that content marketing cultivates results in more converted sales. With these kinds of returns, it’s an easy use of allocated funds to hire a team to manage their overall content marketing and strategies.
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Copywriting has always been the foundation from which all other advertising and marketing is built. Talented copywriters distill research and convey information with text to persuade consumers to buy services or products.
Your blog can be a consistent content medium that generates traffic and improves your position in search engine results. Ask us how you can turn your blog into your most powerful marketing tool!
White Papers and eBooks can be an excellent lead generation tool and build trust in your audience. We research the topics and trends your audience is searching for and create high-quality marketing assets.
We create, track, analyze, optimize and repeat! We research what kind of content your audience wants and create a strategic approach to engage and convert that audience using high-quality content.
Video has been found to increase engagement and conversions across the board. Optimum7’s experienced production team can help you with your video, including: customer testimonial videos, video ads, speaking engagements, and more!
Infographics are a great tool to transform data into engaging storytelling that will capture the attention of your audience. Our designers, copywriters, and marketing strategists work together to break down complex topics into composed, easy to understand infographics your audience will love.
Some of the biggest benefits of content marketing are higher conversion rates, cheaper than other forms of marketing like inbound/outbound marketing, and more lead generation. The soft power benefits are customer loyalty, brand building, and flexible approaches to creation.
In addition, content marketing builds a relationship with your audience based on trust. When you publish relevant, high-quality content, you establish yourself as an expert within your niche. When you publish that content regularly for your audience to engage with, they are much more likely to make a purchase or use your services.
Cost depends on a number of variables, including…
A business can expect to spend between 3,000 – 20,000 USD per month on content marketing. For content marketing to work, it needs to be done on a consistent basis by digital marketing experts. This pays for round the clock creation, tracking, analyzing, and optimizing of content for your business. When you begin to factor in video production and graphic elements, the costs can increase significantly.
Outsourcing your content marketing means that you can focus on improving your product or service and not worry about marketing it to the masses. The average person might be becoming more tech-savvy, but digital marketing involves ever-evolving skills that a business owner simply doesn’t have time to learn.
Content marketing, while effective, is labor intensive and time consuming. Between creating content on a regular basis, publishing that content across a variety of mediums, and monitoring and strategizing for future content, many business owners simply don’t have the time to execute a content marketing strategy properly.
Outsourcing your content marketing allows business owners to focus on what matters most: their business. By outsourcing to a professional online marketing company, such as Optimum7, you have the peace of mind that your digital presence is strong allowing you to focus on your business processes.
Furthermore, many business owners compare the cost outsourcing to hiring an in-house marketing specialist. When you compare a single in-house specialist to our full-scope team of copywriters, strategists, videographers, and graphic designers, you simply don’t get the same value for the price from an in-house team. Optimum7 also utilizes a number of costly cutting-edge tools and technologies, saving you hundreds of dollars on a monthly basis in subscriptions.
At Optimum 7 we have all the expertise and personnel ready to get you started.