eCommerce Marketing Strategy
We do this by understanding your internal processes, long term goals and objectives. We then create and execute a custom eCommerce Marketing Strategy for you. This custom strategy may consist of over 3 separate services and execution schedules.
Create An Execution Plan
Implement and Review
Developing An Internet Marketing Strategy
Let’s drill down into the different goals and solutions that often make up a digital marketing strategy.
These goals evolve over time for multiple reasons. For one thing, you won’t always need the same things. However, trends in search engine and consumer behavior will require you to pivot to new focuses and strategies at times.
One simple, common goal many business leaders make for their websites is to generate more traffic. This is particularly common with new websites.
Please note that the following is not a complete list of marketing goals.
Not every lead is a prospect. Once you nurture leads and qualify them, they become prospects. Having hundreds of active prospects on a monthly basis ensure that you have enough in your pipeline to establish your companies growth in sales.
Once you are able to transform a prospect into a client or a customer, the next objective is to ensure client satisfaction via delivery. If you have a powerful incoming funnel of leads, you can always onboard new clients leveraging that funnel. It’s also essential that you have internal processes and touch points to cultivate clients, possibly up-sell or cross-sell them.
Email marketing is a key strategy for getting the most out of your current consumer base.
SEO and Content Marketing
This is a long-term strategy. Can be used to build consistent traffic and business for your website over years to come.
Many businesses need a custom feature or function from their eCommerce platform. This might include custom checkout, upsells and shipping functions.
Gathering data is the key to finding points on your website where consumers leave your funnel. They can also measure the success of your strategies.
Social Media allows you to build, maintain and increase your brand following. If executed efficiently, this strategy can bring in increased leads and sales via multiple channels.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.