Let me guess:
You’ve been writing amazing content for your website and have been getting great traffic to your articles but…
You aren’t getting any engagement or conversions from your readers.
This is an issue many business owners are facing in their content marketing strategy today, but there’s a ridiculously simple way to fix that!
I’ve provided 5 examples below about how you can drastically increase your readers’ engagement.
In fact, these 5 call-to-action examples have taken one of our clients from 3 conversions with a 59% bounce rate a month to over 200+ conversions with a bounce rate that’s less than 16%!
I’m going to share with you what these 5 call-to-actions are so that your business analytics can also show a dramatic increase like this:
BEFORE:
AFTER:
But First Let’s Get Something Important Out the Way…
In this article I will not be showing you how to drive traffic to your website.
This article is for those who already have a decent amount of traffic and just need to get their audience to engage more so that there’s a larger increase in conversions.
Now Let’s Get Started…
In order to convert your readers into customers, the first thing you need to focus on is your call-to-action.
The best way to do that is to know what your service provides, and how can you tie that into something to offer your readers. One important thing you must keep in mind is relevance. Here’s an equation you should have embedded in your train of thought:
Good Relevant Content + Good Call-to-Action = High Conversions
The content you write must lead your audience to the call-to-action.
Don’t offer an eBook on “Tips to Repairing a Watch” when all your content revolves around “Surviving in the Wild.”
So here’s how you make your call-to-action better:
Start with your end goal in mind.
You should start with your end goal and work your way backwards to make sure that all of the content you’ve been creating leads to the call-to-action. You don’t want to write a great article only to ask yourself:
“How do I connect my article to this offer?”
Here are the 5 Calls-to-Action To Begin Using
1. Leading to Additional Content on Your Site
This is a very indirect way of getting your visitors to convert as a customer, but it is a great way to drop your bounce rate and get your audience to trust your brand.
The goal here is to get your audience to read, watch, and listen to more of your site’s content.
The more your audience consumes your content, the easier it is to have them purchase a product or service. This will be thanks to all of the great content you offer and the relationship you’ve built with your customer.
Example:
What I did above!
I provided our readers who don’t have a decent amount of traffic with the option to go to another article and learn what they need in order to drive an insane amount of targeted traffic to their site. Once they’ve completed Step #1, they’ll most likely return to this article and learn the remaining calls-to-actions.
2. A Gated Offer
Here you’ll lead your audience to your own landing page where they must submit their email (or any other info) before they can receive something of value from you.
Here are a some items you can provide after they’ve provided their information:
- eBooks
- Whitepapers
- Instructional videos
- Checklists
- An Infograph, and etc.
With their emails, you can place them in your current email marketing strategy and send them relevant content, offers, or products they might be interested in.
Example:
One of your readers opted in to to receive your ebook on “How to Survive in the Wild”. After they’ve read the ebook, you’d then send them a follow-up email on another ebook offer where they’ll learn about the “120 Things That Can Save a Life in the Wild”… for only $7!
3. A Flash Sale
When selling products, a great way to start is by offering a flash sale.
Lead your audience to a product that you’ve marked down with huge discount for a limited time.
The discount here must be HUGE—between 90% – 100% off.
Example:
One of your visitors is watching a video about “The Most Important Items to Carry When Going Camping”, and at the end you let them know about your flash sale that’ll only be available for the next 7 days.
They click onto the page, but before they can get the coupon code and checkout, you can have them share this flash sale on one of their social media pages.
It’s a win-win situation because your reader will get a product at a great discount before it’s marked back up to the public, and you receive free publicity from their social network.
Also, you should never forget to add their email address into your email marketing strategy.
4. A High-Ticket Offer
If you sell a very expensive product, service, or training course (over $1,000), then the high ticket offer is what you’ll need to follow.
Lead your audience to a landing page about one of your best products or services. However, this isn’t to get them to purchase the offer right away.
I’ll explain why:
- Since your high-ticket offer is going to be very expensive, this is going to be used for awareness purposes.
- You just want your audience to know what you have to offer. For example, you can say something like “Hey, let me show you how I made a million dollars in just 45 days!”
- Keep in mind that sales isn’t your goal here; awareness is.
- Don’t measure by conversions; measure by clicks!Freemium to Premium Membership Content
5. Freemium to Premium Membership Content
This is only if you offer subscription-based services.
The goal here is to increase the amount of paid subscribers you have and simultaneously keep premium members using their account, because if they aren’t using it they’ll cancel.
Example:
You’ve launched a new “17-Step Video Series on Creating an Online Store.”
You broadcast this offer to your audience whether it’s through an article, video, podcast, Facebook ads, and such, but it is only accessible to premium members…
You can offer a free trial run of the premium membership plan, or offer the trial for $0.99.
- It’ll increase the number of members you have on your premium plan.
- The more valuable content they see offered in the premium plan will increase their likelihood of remaining a premium member.
Outside of acquiring new members, you’ll also be giving your current premium members a reason to remain a premium member because you continue to release private quality content.
Need Some Assistance?
There you have it! Although the aforementioned steps seem fairly easy to complete, you must use the proper tools to make sure you don’t miss anything. Experimenting with the wrong ones will result in a waste of time, frustration, and money.
This is just the tip of the iceberg.
Remember, this is just about 5 ways to getting your visitors to convert. Only 5!
There is so much more that goes into converting your visitors into customers, and Optimum7 has been able to successfully help numerous companies increase their customer base with quality content and initiatives suitable to their culture and structure.
So contact us if you have any questions about how we can assist you in seeing the change your business needs and deserves.
