With all due respect, you don’t know what the hell you’re talking about. Some prospects and clients coming to us and say, well, we’re doing great with SEO. We don’t have to do anything else. Or I don’t want to spend money on AdWords, or Google Shopping is a waste of money, or Facebook retargeting. My clients don’t buy on Facebook. We don’t get conversions on Facebook or Instagram. I’ll tell you what I say to them. What I say is bullss**t. It’s the dumbest thing that we have heard.
If you think that in this day and age where consumers are consuming content in different platforms, if you think that you should not be on Facebook, if you think that Facebook doesn’t convert or LinkedIn doesn’t convert and you’ve tried it all, with all due respect, you don’t know what the hell you’re talking about.
You need to be there because if your consumers are on TikTok, you need to be on TikTok. If your customers are on Facebook, you need to be on Facebook.
Average user, and we’ve been saying this for almost a year now. Average user needs 26 brand touchpoints to do business with you. How are you going to fulfill those 26 brand touchpoints? You’re not going to fulfill all of them on your SEO. It’s very unlikely that they searched 26 times and every single time you’re on first page for those results for a related category or keyword, right?
3So you have to make sure that you allocate a budget and you nail down your awareness, engagement, and conversion campaigns along with a nurture process.
BigCommerce SEO and Content Marketing Strategies – Surge #128:
https://www.optimum7.com/blog/surge-session/bigcommerce-seo-and-content-marketing-strategies.html
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