3 minute read

by Adelard Gasana

When it comes down to it, I would rather have targeted traffic versus just traffic. Most logical people will. But what most web owners actually target is basic traffic. They do campaigns to increase traffic to their site, which in return wastes their time and money.

For example, a great article on top of digg.com or StumbleUpon for a day will get you huge amounts of traffic, but if that traffic is just there to read an article and press back, then you are wasting your bandwidth. The article has to be targeted to your audience. Your target audience consists of people that you want to fill out a form, click a link, or purchase a product.

Here I reveal some secrets that will get you more targeted traffic to your site. From there your job will be a lot easier to convert visitors into customers.

The first step I use for a new website is to do directory submissions to the proper category. There are services that will do this for you, and you should strongly consider them since there are well over 1000 directories they you can submit your website to. Most of them outsource so you pay a lower price. The trick here is to find the perfect one that is reliable and correctly submits your website to the correct category. Pay a company to do it about $100 for 1000 directory submissions is a great benefit, and will save you a lot of time. You can also buy software that will allow you do to it manually if you prefer.

Paid Directory Submissions is the next level up. This costs money, and can only be done manually. Since the costs are high, your best bet is to only go after the highly ranked ones, like Yahoo Directory, etc. Yahoo Directory costs $299 for US submissions, but interesting enough Yahoo International Directories are free.

Social Bookmarking can bring some great backlinks, which returns traffic. Bookmark all your pages on all the bookmarking services possible, gets you huge exposure on several sites. The key here is to get as many bookmarking sites to link back to you as you can. The more websites that link back to you, the easier it is to rank for your top keywords. There are services that you can get 100+ social bookmarking backlinks for about $50 a page. For the return on investment, that’s almost a steal.

Blog Buys allows you do buy blog ads on blogger’s blogs. Basically a blogger will get paid for them to do a review on your site, or post content that you want on their site for you. An automated service is also available for this.

Article Submission is a huge way to target traffic. First write an article or get a copywriter to write the content, and then submit them to several online directories. You will start seeing results from this within a matter of weeks. The trick here it to continuously submit articles, and overtime you will notice more traffic from campaigns you did last month.

Another way of increasing traffic is going to sites that are part of your industry, and proposing a link swap with them, or ask them if they could link to your site for a fee.

One of the secrets to search engine success is something called Link Velocity. It’s the amount of new links you are getting in a period of time, compared to a previous point. For example let’s use a month. If you are getting 100 links one month, then next month 120 links, you have an increasing link velocity of 20%. Now the trick is to have an increasing link velocity as compared to the link velocity of competitive sites in your industry. So if you’re in a competitive industry and the competition is averaging 30 to 40% increase, you have to be at 50% to 60% increase until you catch up to their amount of backlinks. Then once you overtake them, DON’T slow down. You have to continue at that level so when they finally realize where you are, you stay ahead and make it difficult for them to do what you just did to them.

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